August 2023 marked a monumental milestone for my brand, as we inked a significant contract with the Scottish Football Association to launch official watches for the Scotland National Team. This development stands as the most groundbreaking achievement in our brand's history.
Reflecting on the journey of JJ Monaghan, it's almost surreal to think about how far we've come. From the humble beginnings of photographing our watches in my dad's kitchen, using wallpaper as a makeshift backdrop, to now showcasing the Scotland collection at the iconic Hampden Park with a team of professional models and photographers. This evolution truly embodies the spirit of the saying, "never give up."
The response to our Scotland watches has been overwhelmingly positive, with the first release nearing a complete sell-out. This success is a testament to the hard work and dedication that has gone into the brand, and a dream that once seemed so distant, now a splendid reality.